As a Life Science company, Bayer has its foundation in science and innovation. This gives Bayer a unique understanding of the integral role science plays in everyday life. Bayer and its ‘Making science make sense’ (MSMS) partners are dedicated to changing the way science is taught and learned both in and out of the classroom. It’s about making science more accessible and less intimidating – to children and adults.
In response, OUCRU Public and Community Engagement Department partnered with Bayer Vietnam, develop an intervention by informal learning to promote science in primary schools. We designed a project which aims to provide opportunities for school children to access and enjoy science. Particularly in those living in provinces, many Vietnamese children have limited spaces to interact with science and hands-on science activities in an engaging and effective way.
All science content was initially written by scientists but then edited by members of OUCRU Science Media Youth Working Group (YWG), including school children and university students.
The YWG worked to ensure that the content on the fanpage has the right language for young people, using several engaging formats such as comics, podcasts, infographics, and explainer videos, to name a few.
Other than the main fanpage Khoa Học Trường Học, we also promoted all this fascinating science content through school and public events.